User Interface and Experience Design
In the last decade the internet has become ubiquitous in almost any area of life. One thing has become increasingly apparent: The internet is here to stay.
For organisations and businesses this means: Whether you directly conduct business online (e.g. web shops), or depend on it as a tool for your work (e.g. workflow and management tools) or simply use it as a public representation of your organisation – The digital aspect shouldn't be a mere afterthought to your business strategy. – Instead, make it an integral part with us as your strategic partner.
User experience, or UX
Good design creates good user experiences. And good UX is good for business, because it facilitates less abandonment, more customer loyalty, better customer service, and more conversions. This doesn’t happen as a result of good luck or happy accidents. UX-focused design takes into account issues of cognitive psychology, anthropology and sociology, as well as principles of graphic and content design.
UX design includes every aspect of a website, from site navigation to individual page layout. It’s calculated to create the optimal interaction between your business and your potential customers, and it’s informed by analysis of current user behaviors. Good UX design is seamless, smooth, and useful — achieved through the attention to the finest details as well as the big picture.
User interface, or UI
UI design is a balancing act between technical functions and visual cues meant to keep users on a page, on a site, and choosing the behaviors you’re looking for — making a purchase, signing up for a newsletter, and so on. The key to UI design is the understanding of what your base is looking for and helping them to find it easily.
UI design has a tremendous impact on the usability of a site. It only makes sense, therefore, that UI relates directly to conversion rates. Slow load times, hard-to-read type, complex navigation, and confusing site architecture quickly turn users away, while clarity, elegance, and simplicity — the hallmarks of good user interface — make conversions more likely.
Good UI design includes attention to a number of important elements, including:
- Fast load times
- Information that’s prioritized in a hierarchy that makes sense to the consumer
- The use of graphics to help establish these priorities
- Setting a clear path for consumers to follow
- Logical, simple, and intuitive controls
And yes — great UI design is visually appealing as well. It is important for your landing pages and every page on your website to be attractive. These are, after all, the public face of your brand. But the real value of good design lies in the attention it pays to the user.
Responsive webdesign is essential
In the past few years a major shift towards mobile web browsing has occurred. This conversion to mobile devices has made responsive design an essential part of any website. That’s because responsive web design is the method of building websites that have the ability to respond to the user's device. For example, opening a responsive site on a computer monitor you see large photos with animated text, but if you opened the same exact site on your mobile device, you would then see a static graphic along with easy to find contact details.